Entrepeneur’s course

Yohann Graff is a specialist in leadership and coaching with a strong professional international experience. In 2011, Yohann joined his father, Bruno Graff, the inventor of the Pam Tim (a pictogram watch that introduces the notion of time to children). It is a concept that has been very popular among parents and teachers for its innovative, fun, and intuitive approach.

  • -How did your father have the idea to create a pictogram watch?

    It all started with my father’s realization of the amazing abilities of photo sensory memory in very young children. I was four years old and playing at his feet while he was watching the TV show ‘Thalassa’ and he noticed that I was listing the names of the pictures in the credits even before they appeared (fish, boat, helmet, shell). He was stunned to see the ease with which a three or four year old child memorized the drawings. He wondered if he could use this faculty to give the child temporal landmarks. But it was the 80’s and technology at the time wasn’t very advanced.

  • -However, he never stopped believing in his idea?

    He first pursued his professional career as an aeronautical electronics engineer. Later, his invention Pam Tim won a prize at the Lépine competition in 2000. But, after several attempts, the project remained dormant. It wasn’t until my return from Mexico in 2011 that I decided to work with my father and revisit the concept to put it on the market. In the course of his career my father had good ideas, but different partner conflicts slowed him down. I always had this wish to work with him, convinced I am his best partner. Marketing Pam Tim and becoming his partner was making two dreams come true.

  • -What are the characteristics of the Pam Tim watch?

    The Pam Tim watch was created to give the child time stamps using pictogram combinations. So, temporal pictograms (such as the moon, the sun with or without rays) are combined with pictograms of activities (such as a toothbrush, plate or ball), so that the child identifies it in his day. For example, if the watch displays the sun with its rays alongside the plate: it’s lunch time. If the watch shows the sun with the moon and the plate: it’s time for the evening meal. Without a needle or number, the Pam Tim watch gives the child time stamps so he knows whether it’s morning or afternoon.

  • -What are your current projects?

    One of our projects includes the creation of an interactive clock which is remote controlled by the teacher. It is similar to the watch but is intended for schools. This is a tool for teachers which will be in classrooms in September 2019.

  • -How does this help the child?

    Studies have shown that the Pam Tim watch advances the child two years ahead of their normal understanding of the chronology of the day. The child becomes aware of the past, present, and future. More recently, we discovered that this understanding of daily chronology constitutes a solid base for learning to read and calculate. The child can wear his Pam Tim watch from the age of three. The concept of this watch is the only one today that allows very young children to intuitively approach the concept of time.

  • -Do you have a motto?

    One of our projects includes the creation of an interactive clock which is remote controlled by the teacher. It is similar to the watch but is intended for schools. This is a tool for teachers which will be in classrooms in September 2019.

    I like this quote from Oscar Wilde: “You must always aim for the moon because even if we fall, we land in the stars.” And that of Nelson Mandela: “In life, either I win or I learn.” These are two very positive quotes that fit me perfectly!